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9 - 12 June 2015


10th Anniversary FlowerTrials® a huge success

The Tenth Anniversary edition of the FlowerTrials® was highly successful. The event, which took place from June 10th - 13th, attracted more visitors than ever. Growers, wholesalers and retailers came from all corners of the globe to visit the 42 participating companies. In a four day period they discovered all the latest developments in the pot and bedding plant segment.

 

The 42 participants in the Westland, Aalsmeer and Rheinland-Westfalen areas presented their current assortments and novelties to a varied audience from more than 55 countries. The surrounding European countries were ost strongly represented in the visitor numbers, but the event also attracted visitors from such far-off areas as Asia, the United States and Australia. The participating companies also have breeding programmes across the whole world. Both participants and visitors were extremely satisfied with the event.

 

Once again, growers were the most strongly represented group. They took advantage of the FlowerTrials® to gain a broad impression of the new market introductions and assortment to help them with their choice of crops and varieties. Wholesalers learned of new trends and developments from the source, and gave essential feedback for the direction of future developments. They also met their own customers, since buyers and representatives of supermarket and garden centre chains were also present in significant numbers. The FlowerTrials® therefore formed an ideal meeting place for all links in the industry chain, not only in an efficient manner but also in a relaxed and pleasant environment, an attractive alternative to the meeting room table. In future months all that networking and brainstorming will undoubtedly lead to surprising new developments, co-operations and concepts.

 

The 10th Anniversary The FlowerTrials® will donate more than € 3000 to their chosen charity, The Hunger Project. The Hunger Project is an international non-profit organisation that is dedicated to the fight against chronic hunger in the world. The individual participants also organised collections for the charity at their own locations.

 

The 10th Anniversary The FlowerTrials® are behind us, and the organisation is already working on plans for next year's event. The next FlowerTrials® will take place in Week 24 of 2015.

 

 

 

Editors Note:

For an interview, questions or images please contact the FlowerTrials Secretariat: organization@flowertrials.nl or +31 71 3649101.