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Where plants meet people

Where plants meet people

Where plants meet people

FlowerTrials® Press releases

9 - 12 June 2026




FlowerTrials pre-registrations increased by 30%2025 edition attracts global interest

21 May 2025

From 10 to 13 June, the heart of the horticultural innovation will beat again across 27 locations in the Netherlands and Germany as 56 plant breeders present their latest pot and bedding plant introductions at FlowerTrials®. Attracting over 5,000 visitors from more than 80 countries last year, the event has become a vital destination for professionals seeking cutting-edge plant varieties, new market concepts and international collaboration. Compared to last year, pre-registrations for the 2025 edition have increased by 30%, underscoring the growing global interest in the event.

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FlowerTrials: the must-visit show on your agenda2025 edition to take place from 10-13 June

27 March 2025

A trade event that no professional in the pot and bedding plant industry should miss out on: With more than 5000 visitors from over 80 countries last year, FlowerTrials has become 'the place to be' to discover the latest plant innovations and exchange with peers from around the globe. In week 24, no less than 56 breeders will open their doors in The Netherlands and Germany to present the future of ornamental breeding.

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FlowerTrials® maintains strong and stable position

18 June 2024

After 4 days of plants, people and many thousands of conversations, FlowerTrials® closed the doors with just over 5300 visitors, 5% above the number of visitors in 2023. From young plant producers and growers over wholesalers and retailers to green marketing experts and suppliers, professionals working with pot and bedding plants from over 80 countries gathered to seek inspiration for future assortments and discover the latest trends.

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FlowerTrials® 2023 re-establishes its true international character

21 June 2023

Ask any exhibitor at FlowerTrials 2023 what the difference was versus last year, and they will reply ‘’even more international visitors’’. Visitor numbers from key countries outside Europe were indeed higher with visitors registered from no less than 87 different countries. Making and maintaining international contacts remains one of the key advantages for breeders exhibiting at FlowerTrials. While customer visits can be easily made locally, hosting an overseas customer at FlowerTrials, with the opportunity to show and discuss new items in the assortment, is a key benefit.

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Registrations are open for FlowerTrials 2023Must-visit event for pot and bedding plant professionals

17 April 2023

FlowerTrials® once again welcomes ornamental horticulture professionals from around the world in week 24. From 13 to 16 June, no fewer than 60 breeders of pot and bedding plants will present their innovations, impressive product ranges and creative concepts. For growers, FlowerTrials® showcases the latest novelties for the upcoming season with experts on hand to provide cultural support. For wholesalers and retailers, the event is an outstanding opportunity to meet the breeders, examine the top varieties and have the opportunity to view and influence trends.

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Positivity prevails at sun-drenched FlowerTrials®FlowerTrials® reaffirms itself as the major pot and bedding plant event

23 June 2022

The vibe at FlowerTrials® could not have been more positive is the conclusion shared by both exhibitor and visitor! After a gap of 3 years everyone who has business in pot and bedding plants and was able to travel visited FlowerTrials® to see the latest developments in ornamental breeding, glean information on new commercial opportunities and meet with each other!

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Plants and People will meet again in person at FlowerTrials 2022!FlowerTrials® 2022

23 March 2022

After the cancellation of the 2020 edition and last year’s digital alternative ‘Studio FlowerTrials’, the organisation is preparing again for a classical edition with physical attendance. From 14 to 17 June, over 60 breeding companies in the Westland (NL), Aalsmeer (NL) and Rhineland Westfalen (DE) area will open the doors at 29 locations to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.

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FlowerTrials® holds all options open for week 24

10 March 2021

Taking into account the options available with outdoor exhibition venues and well ventilated greenhouses, together with the ongoing vaccination schemes, FlowerTrials® remains carefully positive that a physical event in week 24 can take place. The group of 60 companies holding FlowerTrials® at 28 locations has set 31st of March as a cut-off date for a final decision on the format of this year’s event: will breeders open their doors, exhibit plants and receive visitors; will the event revert to a digital format or will there be a hybrid edition? Meanwhile, most exhibitors have confirmed their participation and started plant production.

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FlowerTrials 2020 cancelled

24 March 2020

The situation in regard to the COVID-19 virus develops daily, if not hourly. The industry and the whole world is constantly being faced with a new and changing reality, one that requires a fluid response to the developments. The FlowerTrials Board has been continuously monitoring the situation, and in light of the emerging European and global situation, and the threats to both health and commerce, the Board has decided not to wait for the previously announced deadline of April 6th, but has taken the collective decision to cancel the FlowerTrials event in week 24 with immediate effect.

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FlowerTrials® Board sets 6th April as deadline to cancel or proceed

19 March 2020

Following the general guidelines relating to the COVID-19 Corona virus in The Netherlands, the FlowerTrials Board has collectively decided to wait until April 6th before taking a final decision on whether to cancel the physical FlowerTrials event completely or go ahead, if necessary perhaps in a slimmed down form. The situation is monitored on a daily basis and any amendment to this decision will be communicated immediately.

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Even the rain could not dampen the spirits!

25 June 2019

With 7007 unique visitors from 66 countries, FlowerTrials continues be the centre of floriculture in week 24. No less than 62 breeders showed hundreds of new introductions and many more existing pot and bedding plants to growers, distributors and retailers from across the world. In the words of new FlowerTrials exhibitor Gaël de Cock from De Cock Plants, ”FlowerTrials was top”. Michael Perry, UK social media reporter, stated that “he will never get tired of going to this wonderful, creative, colourful event.”

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FlowerTrials® 2017: 4 out of 5 exhibitors see rise in visitor numbersFlowerTrials® 2017

20 June 2017

With 7,135 registered visitors from 67 countries, the FlowerTrials reports 2017 as another successful year. The total number of visitors in the Netherlands went up considerably.  No less than 5,557 persons made the trip to the Westland region, an increase of 6% over last year. Also the Aalsmeer region, which has grown strongly over the last few years, saw again a rise with 3,653 visitors, 4.4% more than in 2016. As many people visit both regions, the increase for The Netherlands as a whole is 3.5% with a total visitor number of 6,395.

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FlowerTrials attracts 13% more visitorsFlowerTrials® 2016

23 June 2016

With 7365 registered visitors from 67 countries, the FlowerTrials reports 2016 as a record year. The number of locations visited increased by 10% with 32,286 individual visits being registered, an average of almost 4.5 per person. As many locations host several breeders, the average number of companies visited per person is significantly higher. European visitors showed a considerable increase and there was an impressive surge in the interest from Asia, Canada and South America echoing the general trend that FlowerTrials is a key floricultural event worldwide.

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Worldwide attention for the FlowerTrials®One in four of the pre-registered visitors comes from outside Europe

2 June 2015

With approximately one week to go, registrations for the FlowerTrials® are in full swing. Remarkably 25% of all pre-registered visitors come from outside Europe. Within that segment, the top five countries are Japan, Russia, Iran, the U.S.A and Australia. 43% of the visitors come from hosting countries The Netherlands and Germany and 32% from other European countries with France, the U.K. and Italy leading the field.

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FlowerTrials® makes visiting easier than ever

4 May 2015

With an increasing number of participating companies, choosing the right route during the FlowerTrials®, the top Pot and Bedding Plant event, requires some planning. No less than 49 breeders at 30 locations in Westland and Aalsmeer in The Netherlands and Rheinland Westfalen in Germany will show their pot and bedding innovations, creative concepts and a wide range of crop assortments in week 24. As of this year a bi-weekly FlowerTrials ® online newsletter presenting the highlights of the exhibiting companies is being issued in the months leading up to the event.

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