FlowerTrials attracts 13% more visitorsFlowerTrials® 2016
With 7365 registered visitors from 67 countries, the FlowerTrials reports 2016 as a record year. The number of locations visited increased by 10% with 32,286 individual visits being registered, an average of almost 4.5 per person. As many locations host several breeders, the average number of companies visited per person is significantly higher. European visitors showed a considerable increase and there was an impressive surge in the interest from Asia, Canada and South America echoing the general trend that FlowerTrials is a key floricultural event worldwide.
52 Events from 14th to 17th JuneThe FlowerTrials® take place in week 24
Block week 24 now! This year’s edition of the FlowerTrials® takes place from 14th to 17th June.At 30 locations in the Westland and Aalsmeer area in The Netherlands and Rhineland Westfalen in Germany, no less than 52 companies will be displaying their latest assortment in pot and bedding plants to wholesalers, growers and retailers.
FlowerTrials® product highlight videos onlineMissed the FlowerTrials® this year?
Missed the FlowerTrials® this year? Not visited all the locations you had hoped to? Videos presenting introductions for the 2016 season from a selection of FlowerTrials® exhibitors. View these on the FlowerTrials® website are now online. View or the dedicated FlowerTrials® Vimeo channel:
Worldwide attention for the FlowerTrials®One in four of the pre-registered visitors comes from outside Europe
With approximately one week to go, registrations for the FlowerTrials® are in full swing. Remarkably 25% of all pre-registered visitors come from outside Europe. Within that segment, the top five countries are Japan, Russia, Iran, the U.S.A and Australia. 43% of the visitors come from hosting countries The Netherlands and Germany and 32% from other European countries with France, the U.K. and Italy leading the field.
With an increasing number of participating companies, choosing the right route during the FlowerTrials®, the top Pot and Bedding Plant event, requires some planning. No less than 49 breeders at 30 locations in Westland and Aalsmeer in The Netherlands and Rheinland Westfalen in Germany will show their pot and bedding innovations, creative concepts and a wide range of crop assortments in week 24. As of this year a bi-weekly FlowerTrials ® online newsletter presenting the highlights of the exhibiting companies is being issued in the months leading up to the event.
Don’t miss the FlowerTrials®!The 2015 edition will take place from 9 - 12 June
This year’s edition of the FlowerTrials® will take place from 9th to 12th June 2015. No less than 49 companies will open their doors to display the latest assortment in pot and bedding plants to wholesalers, growers and retailers in the Westland and Aalsmeer area in the Netherlands and in Rhineland Westfalen in Germany.
The Tenth Anniversary edition of the FlowerTrials® was highly successful. The event, which took place from June 10th - 13th, attracted more visitors than ever. Growers, wholesalers and retailers came from all corners of the globe to visit the 42 participating companies.