9 - 12 June 2015

Don’t miss the FlowerTrials®!The 2015 edition will take place from 9 - 12 June

49 Companies to take part in the FlowerTrials® 2015

Block week 24 now!  This year’s edition of the FlowerTrials® will take place from 9th to 12th June 2015. No less than 49 companies will open their doors to display the latest assortment in pot and bedding plants  to wholesalers, growers and retailers in the Westland and Aalsmeer area in the Netherlands and in Rhineland Westfalen in Germany.  All locations are open for visitors from 08.00 to 17.00 hrs and in addition will remain open until 21.00 hrs on the Thursday evening in order to allow more local growers the opportunity to visit after hours.


Jeroen Egtberts, Chairman of the FlowerTrials® Foundation: “The FlowerTrials® has become a key date in the international horticultural calendar. Each year, more companies show state of the art plant material to an increasing number of visitors from across the world. The FlowerTrials® has turned into an event not to be missed!”



Seven new exhibitors 

Seven new companies will exhibit  for the first time in 2015: three from the Netherlands, three from Israel and one from Germany.




The FlowerTrials® Foundation has contracted Fleuroselect, the International Organisation for the Ornamental Plants Industry,  to support the administration, member and press relations of the week 24 event.


Sally van der Horst, Secretary-General of Fleuroselect: ” Many of our members are also part of the FlowerTrials® Foundation and have incorporated week 24 as a key moment in the season. As the FlowerTrials® has become a genuine landmark on the horticultural map, we are delighted to assist in turning this event into an even bigger success story.” 


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» Download impression images


Note to the editor

For further information:
FlowerTrials® Secretariat
Ann Jennen
T: +31 71 36 49 101

10th Anniversary FlowerTrials® a huge success

The Tenth Anniversary edition of the FlowerTrials® was highly successful. The event, which took place from June 10th - 13th, attracted more visitors than ever. Growers, wholesalers and retailers came from all corners of the globe to visit the 42 participating companies. In a four day period they discovered all the latest developments in the pot and bedding plant segment.


The 42 participants in the Westland, Aalsmeer and Rheinland-Westfalen areas presented their current assortments and novelties to a varied audience from more than 55 countries. The surrounding European countries were ost strongly represented in the visitor numbers, but the event also attracted visitors from such far-off areas as Asia, the United States and Australia. The participating companies also have breeding programmes across the whole world. Both participants and visitors were extremely satisfied with the event.


Once again, growers were the most strongly represented group. They took advantage of the FlowerTrials® to gain a broad impression of the new market introductions and assortment to help them with their choice of crops and varieties. Wholesalers learned of new trends and developments from the source, and gave essential feedback for the direction of future developments. They also met their own customers, since buyers and representatives of supermarket and garden centre chains were also present in significant numbers. The FlowerTrials® therefore formed an ideal meeting place for all links in the industry chain, not only in an efficient manner but also in a relaxed and pleasant environment, an attractive alternative to the meeting room table. In future months all that networking and brainstorming will undoubtedly lead to surprising new developments, co-operations and concepts.


The 10th Anniversary The FlowerTrials® will donate more than € 3000 to their chosen charity, The Hunger Project. The Hunger Project is an international non-profit organisation that is dedicated to the fight against chronic hunger in the world. The individual participants also organised collections for the charity at their own locations.


The 10th Anniversary The FlowerTrials® are behind us, and the organisation is already working on plans for next year's event. The next FlowerTrials® will take place in Week 24 of 2015.




Editors Note:

For an interview, questions or images please contact the FlowerTrials Secretariat: or +31 71 3649101.