Hello, we’re Plants For Europe (PFE), an independent plant breeders’ agent, representing the finest plant varieties across Europe, the UK, and beyond.
For breeders and owners of new plant varieties, we offer full guidance through the development process. Everything we do is to get the best outcome for your new plants.
We introduce new varieties every year, refreshing the market and driving demand. We have robust relationships with growers around the world, from young plant growers to plant finishers and buyers.
Highlights videoPlants for Europe
Agapanthus AtomicBloom™ Santorini (ALTBLOOM)
Huge flowers on a compact plant.
The ground-breaking Agapanthus AtomicBloom™ Santorini has massive blue inflorescences on sturdy, compact stems. Flowering in the first year, buyers can expect a mature flower height of 60cm, with umbels of 12cm diameter!
Santorini is a repeat-bloomer, it is winter hardy, and forms a neat plant with arching green foliage. And the best part? This is just one of a whole series – visit our display in week 24 to get a glimpse of the first four colours, and stay tuned for the rest. We expect this series to be a big success.www.plantsforeurope.com/plant-portfolio/agapanthus-atomicbloom-santorini
Euphorbia amygdaloides var. robbiae Va Va Voom™ (SHEEN01)
A landscaper’s dream plant.
Another brand new launch for 2026, Euphorbia Va Va Voom™ is the best form of robbiae. Selected for its robust character, Va Va Voom™ has excellent branching and a beautiful habit.
Offering unrivalled ground cover, Va Va Voom™ will tolerate both damp and dry soils once established. Perfect for low-maintenance gardens and amenity sites. In spring, this variety lights up a dark spot with many more flower spikes than you get on normal robbiae.
Coming into bloom a week earlier than competitor varieties, EarliBlue is an outstanding Nepeta. Large, dense flower spikes sit atop tidy, healthy foliage.
One of the best traits of this new variety is its ability to withstand summer storms, with no breaking open in the middle. Growers can also rest easy that this Nepeta doesn’t fade to yellow at the base, like so many Nepetas. The foliage remains lush and green throughout the growing season, with continuous flowering.
