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Where plants meet people

Where plants meet people

Where plants meet people

Middle Region Members

Royal Van Zanten

9 - 12 June 2026


About usRoyal Van Zanten

Breeder
Van Zanten Breeding, part of Royal Van Zanten, develops, breeds, and brings to market unique, future-ready cut flower and potted plant genetics. We work hand-in-hand with our partners across the supply chain to turn innovation into inspiration, new products, and retail concepts.

** NEW LOCATION! **
Join us at FlowerTrials 2026, for the first time at our headquarters on Lavendelweg, where the Royal Van Zanten R&D, production, and business operations come together. Enjoy the new Royal Van Zanten experience!

Highlights videoRoyal Van Zanten


Company videoRoyal Van Zanten


Coupe Royal: beauty and simplicity
Coupe Royal: beauty and simplicity
With the Coupe Royal collection, you can combine different pot chrysanthemums in one bowl, pot, or display to create an instant visual spectacle. The mixes offer endless possibilities, from airy single-flowered varieties to lush double-flowered combinations, vibrant Artistic types, striking pompon shapes, and beautifully harmonious arrangements.

Each Coupe is composed of carefully selected varieties that are perfectly matched. They grow evenly together, ensuring a uniform and abundant bloom.bit.ly/coupe-royal
Tiara: the Royal Aster
Tiara: the Royal Aster
A new star has risen in the Aster assortment: Tiara, the renewed single-flowered Aster series from Royal Van Zanten. With its elegant open blooms and fresh colors – white, pink, lilac, and purple – Tiara brings a modern, attractive look that perfectly fits today’s demand for simplicity and authenticity. Like the Showmakers, Tiara is winter-hardy, ensuring a long-lasting and reliable presentation on the shelf or in the display.

Tiara is the perfect complement to our robust double-flowered Showmakers, offering retailers and florists a complete and versatile Aster assortment.www.royalvanzanten.com/en/concepts/tiara
Discover the Colorita® novelties
Discover the Colorita® novelties
Could your patio or balcony use a splash of extra colour? Then Colorita® is a must-have. This potted alstroemeria blooms abundantly with vibrant flowers, bringing atmosphere, liveliness and character to your outdoor space all summer long.

Colorita® is a large and colourful family featuring summery shades and striking contrasts. In 2026 we officially introduce four new varieties: Mette, Zaria, Lynne and Lizzy. With these additions, the assortment becomes even stronger, richer and more versatile for gardens and patios.bit.ly/colorita-new-varieties

Top 10 productsRoyal Van Zanten

  1. Alstroemeria Colorita®
  2. Aster Showmakers® Series
  3. Aster Tiara Series
  4. Celosia Merida Series
  5. Multiflora PaX series
  1. Multiflora Skyfall®
  2. Pot Chrysanthemum Coupe Royal mix
  3. Pot Chrysanthemum Jeff Series
  4. Pot Chrysanthemum Jellyfish®
  5. Pot Limonium Salt Lake