FlowerTrials® Press releases
3 weeks to go until FlowerTrials!58 breeding companies show their novelties from 9-12 June 2026
19 May 2026
Only three weeks to go until the heart of horticultural innovation will beat again across 27 locations in the Netherlands and Germany, as
Registrations are open for FlowerTrials58 breeding companies show their novelties from 9-12 June 2026
7 April 2026
Registrations are now open for
FlowerTrials reaffirmed as global event
17 June 2025
Around 5.000 visitors from over 90 countries made the 2025 edition of FlowerTrials a global success. Plant professionals from around the world joined the buzz to discover what’s next in pot and bedding plants and expand their network, as the entire pot and bedding plant industry gathered in the Middle and South part of the Netherlands.
FlowerTrials pre-registrations increased by 30%2025 edition attracts global interest
21 May 2025
From 10 to 13 June, the heart of the horticultural innovation will beat again across 27 locations in the Netherlands and Germany as 56 plant breeders present their latest pot and bedding plant introductions at
FlowerTrials: the must-visit show on your agenda2025 edition to take place from 10-13 June
27 March 2025
A trade event that no professional in the pot and bedding plant industry should miss out on: With more than 5000 visitors from over 80 countries last year, FlowerTrials has become 'the place to be' to discover the latest plant innovations and exchange with peers from around the globe. In week 24, no less than 56 breeders will open their doors in The Netherlands and Germany to present the future of ornamental breeding.
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FlowerTrials® maintains strong and stable position
18 June 2024
After 4 days of plants, people and many thousands of conversations,
FlowerTrials® : Key event of the year for Pot and Bedding Plants
3 June 2024
One week to go until doors open on 11th June and visitors from 70 countries have already registered to attend the 20th anniversary edition of FlowerTrials, the premier event of the year in Pot and Bedding Plant Breeding.
20 Years FlowerTrials® :From joint open days to prime event for assortment inspiration and networking
16 April 2024
FlowerTrials® 2023 re-establishes its true international character
21 June 2023
Ask any exhibitor at FlowerTrials 2023 what the difference was versus last year, and they will reply ‘’even more international visitors’’. Visitor numbers from key countries outside Europe were indeed higher with visitors registered from no less than 87 different countries. Making and maintaining international contacts remains one of the key advantages for breeders exhibiting at FlowerTrials. While customer visits can be easily made locally, hosting an overseas customer at FlowerTrials, with the opportunity to show and discuss new items in the assortment, is a key benefit.
FlowerTrials Widens its Regional Horizons in Week 24
23 May 2023
Registration for FlowerTrials, the ornamentals breeding event of the year, has been open for several weeks now and many dedicated visitors from all over the world have been quick to register for their annual opportunity to view all that is new and inspirational in pot and bedding plants!
Registrations are open for FlowerTrials 2023Must-visit event for pot and bedding plant professionals
17 April 2023
Positivity prevails at sun-drenched FlowerTrials® FlowerTrials® reaffirms itself as the major pot and bedding plant event
23 June 2022
The vibe at
FlowerTrials® is back with a bang!Spectacular plant displays on show
23 June 2022
With around a week to go until the doors open for
Plants and People will meet again in person at FlowerTrials 2022!FlowerTrials® 2022
23 March 2022
After the cancellation of the 2020 edition and last year’s digital alternative ‘Studio FlowerTrials’, the organisation is preparing again for a classical edition with physical attendance. From 14 to 17 June, over 60 breeding companies in the Westland (NL), Aalsmeer (NL) and Rhineland Westfalen (DE) area will open the doors at 29 locations to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.
FlowerTrials® launches ‘Studio FlowerTrials® ’
3 June 2021
Meeting its commitment to the members and industry,
FlowerTrials® cancels 2021 edition
2 April 2021
While the mood was still cautiously optimistic a few weeks ago, the ongoing and unstable situation in regard to the COVID-19 pandemic has led FlowerTrials to take the decision to cancel the physical event for 2021.
FlowerTrials® holds all options open for week 24
10 March 2021
Taking into account the options available with outdoor exhibition venues and well ventilated greenhouses, together with the ongoing vaccination schemes,
FlowerTrials 2020 cancelled
24 March 2020
The situation in regard to the COVID-19 virus develops daily, if not hourly. The industry and the whole world is constantly being faced with a new and changing reality, one that requires a fluid response to the developments. The FlowerTrials Board has been continuously monitoring the situation, and in light of the emerging European and global situation, and the threats to both health and commerce, the Board has decided not to wait for the previously announced deadline of April 6th, but has taken the collective decision to cancel the FlowerTrials event in week 24 with immediate effect.
FlowerTrials® Board sets 6th April as deadline to cancel or proceed
19 March 2020
Following the general guidelines relating to the COVID-19 Corona virus in The Netherlands, the FlowerTrials Board has collectively decided to wait until April 6th before taking a final decision on whether to cancel the physical FlowerTrials event completely or go ahead, if necessary perhaps in a slimmed down form. The situation is monitored on a daily basis and any amendment to this decision will be communicated immediately.
Even the rain could not dampen the spirits!
25 June 2019
With 7007 unique visitors from 66 countries, FlowerTrials continues be the centre of floriculture in week 24. No less than 62 breeders showed hundreds of new introductions and many more existing pot and bedding plants to growers, distributors and retailers from across the world. In the words of new FlowerTrials exhibitor Gaël de Cock from De Cock Plants, ”FlowerTrials was top”. Michael Perry, UK social media reporter, stated that “he will never get tired of going to this wonderful, creative, colourful event.”
Breeding in the spotlight at the FlowerTrials!FlowerTrials® 2019
22 May 2019
From 11th – 14th of June the focus of the international floricultural industry is on new pot and bedding plants. Three regions, Westland, Aalsmeer and Rheinland Westphalia, play host to visitors from all over the world looking to discover the latest developments and trends.
FlowerTrials® in week 24; a must-see for green professionalsFlowerTrials® 2019
28 March 2019
From 11th to 14th June, 62 breeding companies in the Westland and Aalsmeer areas (The Netherlands) and Rheinland Westfalen area (Germany) will open their doors at 31 locations to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.
FlowerTrials maintains strong positionFlowerTrials® 2018
25 June 2018
Despite an increasing number of events in week 24 vying to attract horticultural visitors, FlowerTrials continues to maintain its strong position, reporting a 2.3% rise in visitor numbers compared to last year to reach a total of 7,300. With an average of five visited locations per person, the number of visits per visitor remains stable.
Defining the 2019 assortment is key at the FlowerTrialsFlowerTrials® 2018
15 May 2018
FlowerTrials is the key event at which to choose next season’s pot and bedding assortment. From Petunia through Phalaenopsis to Pelargonium and Primula, the latest breeding achievements in major crops as well as niche products are presented at the 32 locations. FlowerTrials can also be the moment to share business and promotional plans for next season.
FlowerTrials® gathers 60 breedersFlowerTrials® 2018
28 March 2018
Block week 24 in your calendar now! From 12 to 15 June, no less than 60 breeding companies in the Westland (NL), Aalsmeer (NL) and Rheinland Westfalen (DE) areas will open their doors to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.
FlowerTrials® 2017: 4 out of 5 exhibitors see rise in visitor numbersFlowerTrials® 2017
20 June 2017
With 7,135 registered visitors from 67 countries, the FlowerTrials reports 2017 as another successful year. The total number of visitors in the Netherlands went up considerably. No less than 5,557 persons made the trip to the Westland region, an increase of 6% over last year. Also the Aalsmeer region, which has grown strongly over the last few years, saw again a rise with 3,653 visitors, 4.4% more than in 2016. As many people visit both regions, the increase for The Netherlands as a whole is 3.5% with a total visitor number of 6,395.
New route planner on FlowerTrials websiteFlowerTrials® 2017
19 May 2017
The increasing success of the
Where plants meet people - 13th to 16th JuneFlowerTrials® 2017
3 April 2017
Grab your agenda and block week 24 now! From 13 to 16 June, no less than 59 breeding companies in the Westland (NL), Aalsmeer (NL) and Rheinland Westfalen (DE) area will open the doors to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.
A key platform for pot and bedding plant innovationsFlowerTrials® 2016
15 November 2016
Would you like to see a recap of the latest pot and bedding plant introductions presented at the FlowerTrials? Maybe you were unable to visit this event or could not see all the locations you had planned for?
FlowerTrials attracts 13% more visitorsFlowerTrials® 2016
23 June 2016
With 7365 registered visitors from 67 countries, the FlowerTrials reports 2016 as a record year. The number of locations visited increased by 10% with 32,286 individual visits being registered, an average of almost 4.5 per person. As many locations host several breeders, the average number of companies visited per person is significantly higher. European visitors showed a considerable increase and there was an impressive surge in the interest from Asia, Canada and South America echoing the general trend that FlowerTrials is a key floricultural event worldwide.
Nine exhibitors change location at FlowerTrials
11 May 2016
Following recent changes in the Dutch nursery landscape, nine pot and bedding plant breeders have had to look for a different location to display their innovations in week 24.
52 Events from 14th to 17th JuneThe FlowerTrials® take place in week 24
21 March 2016
Block week 24 now! This year’s edition of the
FlowerTrials® product highlight videos onlineMissed the FlowerTrials® this year?
29 October 2015
Missed the
11% increase in visitors to FlowerTrials® 2015Bedding and Pot plant event continues to grow
22 June 2015
The 2015 edition of the
Worldwide attention for the FlowerTrials® One in four of the pre-registered visitors comes from outside Europe
2 June 2015
With approximately one week to go, registrations for the
FlowerTrials® makes visiting easier than ever
4 May 2015
With an increasing number of participating companies, choosing the right route during the
Don’t miss the FlowerTrials® !The 2015 edition will take place from 9 - 12 June
26 February 2015
This year’s edition of the
10th Anniversary FlowerTrials® a huge success
20 June 2014
The Tenth Anniversary edition of the