FlowerTrials® 2017: 4 out of 5 exhibitors see rise in visitor numbersFlowerTrials® 2017
With 7,135 registered visitors from 67 countries, the FlowerTrials reports 2017 as another successful year. The total number of visitors in the Netherlands went up considerably. No less than 5,557 persons made the trip to the Westland region, an increase of 6% over last year. Also the Aalsmeer region, which has grown strongly over the last few years, saw again a rise with 3,653 visitors, 4.4% more than in 2016. As many people visit both regions, the increase for The Netherlands as a whole is 3.5% with a total visitor number of 6,395.
New route planner on FlowerTrials websiteFlowerTrials® 2017
The increasing success of the FlowerTrials® brings new challenges. The number of exhibiters and locations grows each year so careful planning becomes key! A successful FlowerTrials® experience doesn’t have to wait until 13th June, it can start right now.
Where plants meet people - 13th to 16th JuneFlowerTrials® 2017
Grab your agenda and block week 24 now! From 13 to 16 June, no less than 59 breeding companies in the Westland (NL), Aalsmeer (NL) and Rheinland Westfalen (DE) area will open the doors to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.
A key platform for pot and bedding plant innovationsFlowerTrials® 2016
Would you like to see a recap of the latest pot and bedding plant introductions presented at the FlowerTrials? Maybe you were unable to visit this event or could not see all the locations you had planned for?
FlowerTrials attracts 13% more visitorsFlowerTrials® 2016
With 7365 registered visitors from 67 countries, the FlowerTrials reports 2016 as a record year. The number of locations visited increased by 10% with 32,286 individual visits being registered, an average of almost 4.5 per person. As many locations host several breeders, the average number of companies visited per person is significantly higher. European visitors showed a considerable increase and there was an impressive surge in the interest from Asia, Canada and South America echoing the general trend that FlowerTrials is a key floricultural event worldwide.
Following recent changes in the Dutch nursery landscape, nine pot and bedding plant breeders have had to look for a different location to display their innovations in week 24.
52 Events from 14th to 17th JuneThe FlowerTrials® take place in week 24
Block week 24 now! This year’s edition of the FlowerTrials® takes place from 14th to 17th June.At 30 locations in the Westland and Aalsmeer area in The Netherlands and Rhineland Westfalen in Germany, no less than 52 companies will be displaying their latest assortment in pot and bedding plants to wholesalers, growers and retailers.
FlowerTrials® product highlight videos onlineMissed the FlowerTrials® this year?
Missed the FlowerTrials® this year? Not visited all the locations you had hoped to? Videos presenting introductions for the 2016 season from a selection of FlowerTrials® exhibitors. View these on the FlowerTrials® website are now online. View or the dedicated FlowerTrials® Vimeo channel:
11% increase in visitors to FlowerTrials® 2015Bedding and Pot plant event continues to grow
The 2015 edition of the FlowerTrials® has attracted more visitors from more countries visiting a higher number of locations than ever. Compared to last year, the total number of visitors
Worldwide attention for the FlowerTrials®One in four of the pre-registered visitors comes from outside Europe
With approximately one week to go, registrations for the FlowerTrials® are in full swing. Remarkably 25% of all pre-registered visitors come from outside Europe. Within that segment, the top five countries are Japan, Russia, Iran, the U.S.A and Australia. 43% of the visitors come from hosting countries The Netherlands and Germany and 32% from other European countries with France, the U.K. and Italy leading the field.
With an increasing number of participating companies, choosing the right route during the FlowerTrials®, the top Pot and Bedding Plant event, requires some planning. No less than 49 breeders at 30 locations in Westland and Aalsmeer in The Netherlands and Rheinland Westfalen in Germany will show their pot and bedding innovations, creative concepts and a wide range of crop assortments in week 24. As of this year a bi-weekly FlowerTrials ® online newsletter presenting the highlights of the exhibiting companies is being issued in the months leading up to the event.
Don’t miss the FlowerTrials®!The 2015 edition will take place from 9 - 12 June
This year’s edition of the FlowerTrials® will take place from 9th to 12th June 2015. No less than 49 companies will open their doors to display the latest assortment in pot and bedding plants to wholesalers, growers and retailers in the Westland and Aalsmeer area in the Netherlands and in Rhineland Westfalen in Germany.
The Tenth Anniversary edition of the FlowerTrials® was highly successful. The event, which took place from June 10th - 13th, attracted more visitors than ever. Growers, wholesalers and retailers came from all corners of the globe to visit the 42 participating companies.
