Where plants meet people

Where plants meet people

Where plants meet people

Middle Region Members


13 - 16 June 2023

About usAgriom

Masters in Plant Breeding
In developing new varieties Agriom cooperates in joint-venture companies, each of which excels in a specific crop. These partners are excellent companies with leading positions in the global market.
Together with its partners, Agriom follows the global developments in floriculture. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection.
In addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding activities for other propagation and/or production companies and provides them with assistance.
This assistance can range from consulting services to the complete design and implementation of a breeding project.

Highlights videoAgriom

Company videoAgriom

Double-flowered pot hydrangea
Double-flowered pot hydrangea
Hydrangea Breeders Association (HBA) introduces three double-flowered pot hydrangeas: Florencia (a white mophead), Floria (a blue or pink lacecap that fills in nicely) and Flurry (a white lacecap). The double-flowered pot hydrangeas from HBA distinguish themselves by their excellent shelf life and beautiful continuing
Mandevilla ‘Neon’
Mandevilla ‘Neon’
Mandevilla Breeders Association (MBA) introduces Mandevilla Summerstar 'Neon'. This new variety has bright pink, fluorescent flowers that contrast perfectly with the dark green foliage of the plant. Mandevilla Summerstar 'Neon' will be marketed for the first time this year by nursery Hannen from Kleve.
'Neon' is an extension of the Summerstar® series. Summerstar 'Eagle Eye', Summerstar 'Pink', Summerstar 'White' and Summerstar 'Red' previously appeared in this series. The richly flowering plants and the intense colors of the flowers are
Hibiscus Roma, Sorrento en Sabaudia
Hibiscus Roma, Sorrento en Sabaudia
Breeder Agriom and the members of the Dutch Hibiscus Working Group are introducing three Hibiscus varieties under the name Sunny Cities: Roma (yellow with red heart), Sorrento (yellow) and Sabaudia (pink). Characteristic features are good branching and excellent continued flowering. Partner organization Piante Keicher in Latina, Italy, multiplies plant material of these species especially for the Southern European

Top 10 productsAgriom

  1. Hydrangea paniculata (HBA)
  2. Hydrangea macrophylla (HBA)
  3. Mandevilla Summerstar® (MBA)
  4. Hibiscus rosa-sinensis Sunny Cities
  5. Alstroemeria (potted plant)
  1. Rose Favourite series (potted and patio rose)
  2. Delphinium elatum DEWI series
  3. Veronica spicata (potted plant)
  4. Bougainvillea Sandriana series
  5. Hydrangea Royal series (HBA)