Where plants meet people

Where plants meet people

Where plants meet people

Worldwide attention for the FlowerTrials®One in four of the pre-registered visitors comes from outside Europe

10 - 13 June 2025

Worldwide attention for the FlowerTrials®

One in four of the pre-registered visitors comes from outside Europe

From European to Global

With approximately one week to go, registrations for the FlowerTrials® are in full swing. Remarkably 25% of all pre-registered visitors come from outside Europe. Within that segment, the top five countries are Japan, Russia, Iran, the U.S.A and Australia.  43% of the visitors come from hosting countries The Netherlands and Germany and 32% from other European countries with France, the U.K. and Italy leading the field.

Anthony Collins, National Sales Manager, Ball Horticultural Australia: “The FlowerTrials® is a key event in our seasonal calendar. It is certainly worth the journey from Australia to discover the latest products and innovations and see the very best in horticulture!”


                                                                                                                                  Photo: Studio GJ Vlekke

A world of innovations gathered in three regions

The internationalisation of the event is also reflected in the participating companies and the assortment on display. Where the FlowerTrials® originally started out with Dutch and German breeders opening their doors, now companies from Europe and beyond search for a presence in one of the regions in week 24. Exhibitors come from eight countries, including Denmark, France, Germany, Israel, Japan, The Netherlands, the U.K and the U.S.A.

One of the U.K. exhibitors comments: “The FlowerTrials® is one of the most important moments in the season where we show our latest innovations to growers, wholesalers and retailers from across the world. The international scope of visitors to the week 24 event is certainly one of the reasons why we choose to take part.”


                                                                                                                                  Photo: Rolf van Koppen 

About the FlowerTrials®

From 9 – 12 June, 49 breeders present their latest innovations and future developments in pot and bedding plants to growers, wholesalers and retailers in the regions Aalsmeer (NL), Westland (NL) and Rhineland Westfalen (D). All locations are open to visitors from 08.00 to 17.00 hrs and in addition will remain open until 21.00 hrs on the Thursday evening.



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Note to the editor


For further information or high resolution images, please contact:
FlowerTrials® Secretariat
Ann Jennen
T: +31 71 364 91 01