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Floritec

9 - 12 June 2026

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Floritec
Attn.: Daphne Hoogeveen
Van Hemessenkade 7
2481 BG Woubrugge
The Netherlands
Tel. +31 172 518 963
daphne@floritec.eu
floritec.eu

FlowerTrials location:
Middel Broekweg 84b
2675 KE Honselersdijk
The Netherlands
Tel. +31653863052

About usFloritec

Floritec - Customized Breeding
Floritec is a young and innovative breeder of distinctive varieties of spray, pot and garden chrysanthemums, pot celosia and pot asters. We develop relevant, leading varieties tailored to local growing and climate conditions, with reduced susceptibility to diseases and pests.
By working closely with our customers in their local markets, we understand market dynamics and can respond quickly to specific needs; our approach to Customized Breeding.
Floritec operates worldwide and works closely with its Japanese parent company, Inochio Seikoen, a market leader in large-flowered chrysanthemums and other products.

Highlights videoFloritec

Company videoFloritec

Colour Crush Collection - Pot Mum (NEW)
NEW introduction: the Colour Crush Collection is a vibrant series of two-tone pot chrysanthemums designed to capture both the eye and the market. Thanks to their striking colour combinations, full plant habit and long-lasting blooms, they make an impact in any setting.

Each variety in the Colour Crush Collection has been carefully selected for both aesthetics and performance. The collection includes the sensational newcomer Noor and proven favourites such as Lysandra, Sensina and Sia.

The two-tone flowers create a powerful visual effect — a true colour crush for the eye.

Intenz Series - Celosia
Celosia Intenz is a true eye-catcher, both indoors and outdoors. This compact, well-branched plant combines a lush appearance with excellent weather resistance, ensuring high ornamental value well into autumn. What makes Celosia Intenz even more special is that it is propagated from cuttings rather than seeds. This results in an exceptionally strong and uniform plant of superior quality. Additionally, Intenz scores high on sustainability thanks to its certified, environmentally friendly cultivation. For consumers, this means effortless enjoyment of a strong and long-lasting flowering plant!floritec.eu/en/celosia-series

Jackson Series - Pot Mum
The Jackson Series is an exceptionally attractive and long-lasting pot mum collection, perfect for creating colourful and eye-catching combinations. With its consistent quality, this series is an excellent choice for growers looking for reliable performance and stunning results.

Available in six beautiful colours – Purple, Pink, Salmon, Bronze, Sunny, and White – the Jackson Series offers endless possibilities for vibrant displays. Whether used in mixed arrangements or as stand-alone highlights, these chrysanthemums bring long-lasting beauty to any setting.floritec.eu/en/jackson-series