Where plants meet people

Where plants meet people

Where plants meet people

Middle Region Members

Royal Van Zanten

11 - 14 June 2024

About usRoyal Van Zanten

Van Zanten Breeding, which is part of Royal Van Zanten, has played an active role in the international ornamental horticulture sector for 160 years. The company breeds cut flowers and pot plants and holds a strong position in cut flowers (Alstroemeria, Statice, Chrysanthemum and Bouvardia) and pot plants (Aster, Celosia, Chrysanthemum and Multiflora). This position will be further expanded in the future. This is the result of continuously improving its genetics; generating synergies in breeding and propagation technologies; pursuing innovative marketing strategies and working closely with partners in the supply chain.

Highlights videoRoyal Van Zanten

Company videoRoyal Van Zanten

Whats b(l)ooming today: platform
Whats b(l)ooming today: platform
What’s b(l)ooming today is an inspiration platform about flowers and plants. On the platform, as a the breeder of Aster, Bouvardia, Celosia, Chrysanthemum, Alstroemeria and Limonium, among others, we present beautiful images and surprising and creative applications of the exclusive and high-quality varieties in our portfolio.

We are capitalising on the increasing demand for information and inspiration among florists, floral designers and buyers. Sign up to our newsletter and ask for our special feature during the
PaX Series: fast, compact and colourful
PaX Series: fast, compact and colourful
PaX is easy: The Pax series is the perfect series for 6-packs, 10.5 cm or 12 cm pots. Available in 7 colours and genetically identical in habit and flowering!

The fast response time makes this series ideal for cultivation in blackout systems. Flowering starts naturally in week 39/40. With the PaX you’ll be giving consumers up to six whole weeks of beautiful blooms!
Royal Mums: mix & match
Royal Mums: mix & match
The new brand that stands for diversity in the garden chrysanthemum category. From compact multipacks to hanging baskets. Royal Mums stand out for their long flowering period and diversity of colours. The cheerful colour palette invites thematic experimentation: mix & match.

Try combining different Royal Mums to create a summery vibe or put together a mix of Royal Mums for a warm autumnal look. Royal Mums guarantee prolonged flowering. They look fabulous in pots on the patio, as well as in borders. Royal Mums can be cultivated without growth regulators!

Top 10 productsRoyal Van Zanten

  1. Multiflora PaX series
  2. Multiflora Royal Mum
  3. Multiflora Milkshake™ Series (Coconut, Banana, Papaya, Strawberry, Rapsberry, Cherry)
  4. Multiflora Skyfall®
  5. Pot Chrysanthemum Sollinea®
  1. Aster Showmakers® Series
  2. Celosia Wild®
  3. Celosia Hot Topic® Reef
  4. Alstroemeria Colorita®
  5. Pot Limonium Salt Lake